I’m going to share a few simple tips which can be invaluable for those occasions where you need to prepare and present a professional presentation. If you work on the three following areas it will allow you to deliver your information in an interesting manner, tailored specifically for your audience.

The Audience

Find out exactly who you are presenting to. Are they young, old, male or female? How many are coming? You need to consider if your audience is there because they want to be or because they are being paid to be? Interest or employment? The way you would talk to an older person is different than you would to someone younger. Younger people tend to be more open and less reserved in their views and so generally they enjoy audience participation more than their older counterparts. The depth of your audiences prior knowledge of the subject is also something to consider when writing. If you are presenting work related information, keep it interesting, don’t just relay facts and figures or people will switch off. If your audience is there in their own time for something they are interested in, use that passion to make the subject come alive.

The Venue

You need to also consider the venue that your presentation will be delivered in. Where it is situated, is there likely to be background noise outside your room? What type of seating is available and are you able to rearrange this for your audiences needs? Plan you seating in advance so there will be no unnecessary delays on the day. Seating is important because sometimes for informal presentations it is more conducive for the audience to be in a semi-circle around the presenter. Are there desks where you can place plastic wallets with handouts in them? Where are the light switches and plug points for your equipment? If you use a projector, is the whole room able to see it clearly?
Knowing where to set up your equipment and if the equipment is actually suitable for the room layout before the presentation day will allow you to plan exactly what you can deliver presentation wise.

The Writing

You’ve done the groundwork, you know who you are presenting for and the layout and facilities of the room you are using. When you’re writing your presentation remember to keep it simple. The slides shouldn’t be cluttered, they should be attractive and easy to read. Stick to short sentences. Don’t just present slide upon slide of information, you’re there, you’re interactive and your added narrative will make the slides much more interesting. Your presentation shouldn’t be too long and should always be laid out logically. Stick to an introduction, the main information and then a recap over what you’ve said.

With a little planning ahead, it’s easy to plan a concise and interesting presentation. When you know your venue and your audience, you can use that information to help you to write and deliver an attention grabbing presentation with ease.